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TV Advert

For this assignment, we were tasked to produce a TV Advert, having in mind the narrative, the style, the aspect ratio.

 

I started my assignment alone, because all other groups were full, and my lecture also thought that I could do it alone so, he allowed me.

I work on a Nandos Restaurant, so I thought I could do an advert about Nandos.

 

IMG_0470

First thing I did was researching on existing Nandos Adverts or any other type of commercial propaganda they have made so far.

 

 

 

 

one in particular really caught my eye, it was a direct response to Donald Trump politics. But for my TV advert I didn’t wanted to do something like that because it could be very ambitious and I wouldn’t have time to conclude it by the deadline.

https://www.goodthingsguy.com/business/nandos-everyone-is-welcome/

 

The Big Help.

 

Working in Nandos made be already familiar with the graphic style of the company and also what working in Nandos feels like, although the pressured environment it is a energetic, vibrant and filled with good humor Working place. A colleague of mine later joined my group and he provided me with a phenomenal research about the company that can be found on his blog.

 

After the research and brainstorm with my colleague we came up with an ideia to promote Nandos meal to athletes, although Nandos has a lot of calories filled meal, Nandos also has a lot a meals filled with fiber and proteins, just the chicken itself is filled with proteins, and a lot of times while I’m working, I keep seen athletes going there for our salads, butterfly breast or sweet potato wedges, so I thought it could be a good idea to promote that.

Here’s the storyboard that we came up with.

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I asked a friend of mine if he could help me on the assignment, he’s been going to gym since he was 17 years old, therefore he has a good muscular body and someone with that physic it was what I needed.

 

Location

 

We will be shooting the main part of the film on EasyGym which is located in Oxford Circus.

 

Set Construction

We will consider moving some pieces of Gym furniture and equipment if when necessary for the shot, apart from that there is no special set construction necessary for the shoot.

Equipment required

We will be using DSLR Camera with a Tripod and a Sound Recorder with a Shotgun Microphone and headphones for the main shoot in the Gym.

Costs

There will be quite a few expenses involved in the shoot, these include; £10 charge to film in the Gym for the day, food costs for ourselves, I have reserved £30.

Permissions

We have asked permissions from EasyGym to film on the day, they have agreed but only if we pay the 1 day of gym membership cost.

Also, we will ask Eric in 01ZeroOne Studios to allow us to borrow the equipment needed to film.

I´ve asked permission on my manager and Nandos Regional Marketing Manager to produce the advert, and they allowed

e-mail_nandos222

We filmed for 3 days all the necessary shoots.

 

Edit

 

In one of the shoots i would have an explosion of Nandos graphics elements, such as salses, Peri Peri, leafs, tomato’s and so on, so I needed to create those graphics In Adobe illustrator, I had reference from Nandos menus, and a bottle of Medium Peri salse from the restaurant that I had to render using illustrator 3D capabilities.

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Elements_Explosion

 

I also had to draw the logo from a image reference because I was a little bit afraid of asking for the original one on my manager, due all the stress he already faces on the Store, I didn’t want to disturb him with this “small” detail that I can easily corner.

Logo_Galo

 

I also had to remove the noise from the footage, because I shoot in a small resolution with the ISO on a high number, therefore the footage had a lot of noise and grain. At the same time I adjust the tone to have a more a cinematic look to the advert.

Latest was the sound.

Nandos is a Afro-portuguese restaurant, so I needed a African music mostly because is the type of music that plays mostly In the restaurant, and also the graphic and colors are all related to a tropical country so… I choose an African music.

 

HERE´S THE PITCH WITH MY MANAGER

 

HERE´S THE FINAL PRODUCT

 

Self Evaluation

The final product it seems more like a draft, because it needs work, more dialogue and impact sounds, the hearth at the end could also be animated, it’s small detail but it would make a difference.

Being brutal honest I like the final result, is humorous and look slick and professional, but this particular concept, I’m not very happy with because it was a easy pick, easy to produce, the graphics I had no difficulties with it, but I had to blame me because I only start to think creatively on the 2nd term of the course, and it was only in my documentary that, for me, I thought for the first time “Out of the box”.
But I have to thank my tutor for the great feedbacks that he’s been given me that are helping me a lot to push myself to reach my full potential.

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Using audio and video equipment

On this post, i’ll explain the basic setting for video and record, as well the use of light to adjust the look of the enviroment and health and safety considerations while using a studio.

The Canon DSLR is not a video camera. It’s actually a still camera that just happens to also capture video. But these camera has a lot advantages that can work perfectly for a begginer that wants to create with a professional look.

Video settings: frame rate and aspect ratio

The ideal resolution to film is 1920×1080 25 frames per second to achieve a more cinematic look. This produces the highest resolution and highest quality footage the camera can shoot.

If you’d like to shoot at a higher frame rate (to produce slow-motion footage per instance) look for the 1280×720 60 frames per second.

movie-rec-size

ISO

The default ISO set is 400 for most environments. ISO determines how sensitive the camera is to light. The higher the ISO, the brighter the image will be. The lower the number, the darker the image will be.

Use a high ISO (greater than ISO 640) if you’re shooting inside without a ton of ambient light. Keep your ISO number low when you’re shooting in broad daylight outside or under bright studio lights. It’s quite advantageous that you can raise and lower the ISO but, as you raise the ISO, you introduce noise and grain to your picture, so you’ll want to do so carefully. The camera’s going to perform best at the lower end of the ISO range.

iso-sensitivity-comparison

Aperture

Aperture works just like a pupil. When the camera’s diaphragm is dilated (open), more light will get in. When it’s more contracted (closed), less light gets let in. So use a small aperture, like f/1.8, to let a ton of light into the camera in lower-lighting situations. If you’re shooting outside, you might want to close the aperture to a larger number, like f/10, to limit the amount of light hitting the camera.

Aperture also controls depth of field. To get a blurry and out-of-focus background, keep the aperture as wide (like f/1.8) as possible. To make sure everything in the shot is in focus (deep focus), stop down to a closed aperture (like f/22) to flatten out the image.

f-stop-depth-of-field

Shutter speed

Shutter speed determines the amount of time the camera sensor is exposed to light. The longer the shutter is open (like 1/30th of a second), the more light hits the sensor (and the more blurry on-screen movement will be). With a fast shutter speed, like 1/500th of a second, less light will hit the sensor, meaning you can freeze motion and produce crisper, choppier footage.

White balance and color temperature

Different light sources, like a light bulb and the sun, have very different temperatures. White balance quite literally tells your camera the color temperature of the light you’re shooting.

Try to match the white balance preset to the color of light you’re shooting with. For example, if you’re in broad daylight outside, look for the sun icon. If you’re shooting inside under white fluorescent lights, use the fluorescent bulb preset. If you’re shooting with traditional studio lights or halogen bulbs, look for the little tungsten bulb icon.

white_balance_explained11

Changing lenses

One of the greatest advantagens of the Canon DSLR is the feature to change lens, this way you can have more control of the shoot of your film. For instance:

The 50mm lens. There are many advantages to using the 50 millimeter fixed prime lens. It has a low f-stop, which means it’s going to let more light in, resulting in better low-light performance. As you let more light in and open up that aperture, you get that nice cinematic shallow depth of field. In general, you can produce a better picture with a fixed lens, which means sharper images, quicker focusing speed, and way more potential to get artistic and blur the background.

Second is the Canon 24-105mm zoom lens. The advantage of a zoom lens, is that it’s great for on-the-fly shooting. If you don’t know exactly what your shot’s going to look like, you can get multiple perspectives with the zoom lens all from one location.

Lens can be quite expensive, but is worth to have different lens, and is also something to try before you buy. There are a bunch of rental houses that have great deals on lens rentals for the day, week, or even month.

Recording audio

Regardless of the microphone quality of the camera, is good to keep the sound on during filming, like this it will be easier the sync later with another recorded audio from another device.

Bellow are listed the main equipment you will need for sound recording:

Audio Record device – Are used to record sound onto a SD Card, they can be connected to the mic or have a XLR cable attached to them.

sound-device1

Shot Gun microphone is the most directional of microphone options. It has a very narrow pick up pattern, wich means it picks up sound from the front and rejects sound from other directions. Point the shotgun mic at something, and it’s going to focus on it like a laser beam.

shotgun-0f36775cf8775bfc842503516829fc34

Headphones are required for the person controlling the audio record, like this the person will control if the audio is been recorded or not and also the levels of the sound.

 

Lights

Effective lighting for your video is all a matter of taste. If you look critically at your shoot, you will see the areas that could use some supplemental lighting. Shooting in a studio, is place where you need to experiment a lot with lighting to create the atmosphere that you’re looking for.

Tungsten 

This is the standard type of lights we will be using in the studio, they generate a lot of heat so be careful when handling and make sure to use gloves. You will need to use blue gels when using in daylight.

LED

The other type of lights you will see in the studio is LED Panel Lights unlike tungsten these don’t generate much heat and use very little power, there are dials on the side of these for colour balance control and it can vary from 3200 to 5400.

Fluorescent

These are also similar to LED as they don’t run as hot, but their colour balance is known to change since we do not have the expensive models. The tubes on these lights are interchangeable and come with daylight and tungsten tubes.

 

THREE POINT LIGHTING

luces1

IS A TECHNIQUE USED IN TRADITIONAL PHOTOGRAPHY AND CINEMATOGRAPHY. ITS PURPOSE IS TO ILLUMINATE A SUBJECT IN AN EFFECTIVE WAY THAT IS NOT ONLY PLEASING TO THE EYES BUT ALSO RELATIVELY SIMPLE IN ITS APPROACH. BY USING THREE SEPARATE LIGHTS YOU CAN CONTROL HOW THE PERSON OR THE OBJECT IS ILLUMINATE.

In the image we can see the three lights, the one in colour red is the Key Light. Usually the key light it is placed to the right of the camera. The light with the blue square is the     Fill Light. The porpoise  fill light is illuminate those dark spots on the subject that the key light

Documentary For Moving Image – A Critical overview

161650_940

 

Documentary Film represents life as it is. Different from film where directors have a story and find actors to represent it, documentary however uses real-life events to narrate a story. Depending on a wide variety of technological, cultural, philosophical, and political factors, throughout the history of cinema, documentary films have been changing to fit their world at the time.

 

 

Going back more than 120 years, the very first moving images were technically documentaries, at the time called Actuality Films, were short unedited clips of real life events.

La Sortie de L’usine Lumiere a Lyon – 1895, is one of the first moving image motion picture, and is just a 46seconds long short showing workers leaving the lumber factory, and there were more at the time similar to these type of short, things like a train entering the station or boat docking.

 

Documentary in the 20 century.

 

 

In the early part of the 20th century, filmmakers began taking the non-fiction film in many different directions, both filmically and geographically. First, the travelogue film became quite popular, giving audiences a peek at famous places all over the world, inviting them into places and cultures they would never seen in their lifetimes. Audiences liked travelogues because they were able to see new and exciting places.

 

But these films certainly didn’t contain very much in terms of storytelling, with theme, plot, characters, narrative arc. But soon, for some filmmakers, bringing the story front and center, above the “truth” became a necessity. Indeed, romanticized and staged films began entering the cinematic landscape where filmmakers put details within a staged story to call up the dramatic appeal.

For example in the 1914 film Land of the Headhunters, filmmaker Edward Curtis went to the Queen Charlotte Strait region of British Columbia, and used the local Kwakwaka’wakw people on his film.

 

The film did, indeed, show many good examples of accurate culture, and clothing, and dance, and technology, but also interspersed were inaccurate and dramatized details, either things that weren’t specific to the tribe at all, or things that were dated from many, many years before, and made the tribe seem much more primative than it actually was. So even though this film wasn’t presented to audiences as wholly true or wholly fictitious, we can see some of the first examples of the line that separates fiction and reality, and how filmmakers chose to portray it.

 

Nanook_of_the_north

Eight years later, in the 1922 film Nanook of the North, we see very similar issues in this new and growing category of ethnographic films. Filmmaker Robert Flaherty traveled to Northern Quebec and told the story of a local Inuk man. But just as in the Land of the Headhunters, Flaherty combined truths with inaccuracies, providing lots of great details about the Eskimo culture, but also portraying them as more primitive than they actually were.

For example, asking them to hunt with harpoons rather than the rifles that they were used to. He also took some of the first liberties of adjusting the reality of the situation for the sake of the filmmaking experience. For example, it would have been too dark to film inside of an igloo, because the cameras of the day required lots of light. So he built a totally separate igloo without a roof so that he could film inside. We also can see the first examples of filmmakers adjusting the environment for technical reasons.

Nanook of the North was presented as reality to film audiences of the day. Making up exposition and story lines would certainly be criticized today as deceptive and untrue, but back then it was an enormous critical success, and audiences loved it.

Also during these early days, some filmmakers tackled the very first biographical documentaries of important people at the time and throughout history. One good of the time was, A Day With Thomas Edison, audiences got the opportunity to follow around one of the most famous men of the day at his work. In addition to that, this film was also one of the early examples of process-oriented documentary, nowadays some may call Tutorials, where it actually showed step-by-step how a light bulb is made. At the time, audiences appreciated being able to witness these type of novel details.

 

And during the late 1920s, filmmakers also began pushing frontier on each of these categories when they began making what were called city symphony films. These were films that often portrayed a sort of poetic representation of urban life, while also capturing the city’s spirit.

 

The most famous city symphony was the 1929 film, A Man with a Movie Camera by Dziga Vertov. Vertov believed that the camera was better equipped than the human eye to capture reality, because a camera has the benefit of capturing different shots and focal lengths, and combining them all together through editing, incorporating many different tools like slow-motion, and fast motion, split screen, creative compositing and more to tell the story and convey the energy of a place.

Vertov also drew total focus to the fact that this was a film being shot by, a man with a movie camera. The man with the movie camera is seen everywhere, all over the film, in all different types of shots and situations. Another way that Vertov draws attention to the medium of film is to juxtapose shots of the cameraman shooting his subject, and then views of the camera man shots. This certainly was very revolutionary in those days.

He not only drew attention to the filming process, but also to the editing process. In a very intricate way he shows how the very shots within the film are spliced together to form the finished product. Vertov also tells the story of the city from morning until night. It begins with slow, peaceful, quiet shots of a city sleeping. It progresses through the entire day, ramping up and using different shots and editing strategies, until at the very end of the film the shot choices and editing decisions depict a whole new type of energy and chaos that worked very well for the ending.

 

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Once sound was added to film, News reel type of documentaries became quite popular. They run from the early 1900s til the mid of the 20th century, they were still very popular on the 60s. The newsreel is a type of short documentary film which offered audiences their only visual source of news, current events, news stories on government and politics, as well as current events of the day. News reel were a great source of information at the time and are valuable for documentary filmmakers today. Because these newsreels are often the only filmic record of historical events from this period in time and so they are often used in modern documentaries.

 

Also very popular during this period of time was the propaganda film. The Propaganda film purpose is to persuade audiences on a certain point and to influence the behavior of the viewer. There were a lot of methods involved, injecting highly subjective material and style to get the idea of truth. Definitely one of the most famous propaganda films of all time emerged from this era, the 1935 film “Triumph of the Will” by Leni Reifenstahl. Adolf Hitler hired her to document the 1934 Nazi party congress with the ultimate goal of showing the return of Germany as a great world power.

 

Triumph_des_Willens_poster

 

Many creative techniques helped to highlight this persuasive message. Reifenstahl really highlight the cinematography using aerial photography, moving cameras, many different camera angles of varying focal lengths all working together. At the time most non-fiction films were newsreel style, so something of this magnitude was just extraordinary and the films of that time didn’t often have so many production resources.

 

 

The use of music, both as background as well as the inclusion of patriotic German songs, was also a very important tool. To clarify the message, she really focused on several key things to appeal to her audience. Things like the importance of absolute unity among the nation’s people. The immense power of the German army, the idea that Germany was rising to become an important world power once again, pure patriotism, devotion, passion, and the connection to the vibrant German everyman. At the time it was just breathtaking.

 

Evaluation

 

References:

https://en.wikipedia.org/wiki/Documentary_film

https://vimeo.com/channels/documentaryfilm
In the Land of the Head Hunters

https://en.wikipedia.org/wiki/Nanook_of_the_North

https://en.wikipedia.org/wiki/Television_Newsreel

https://www.shutterstock.com/video/clip-19144735-stock-footage-the-optical-instruments-produced-by-the-bausch-lomb-optical-company-helped-the-united-states-army.html?src=rel/4091659:2/gg

http://www.mobygratis.com

Books

This Much Is True – James Quinn

Directing The Documentary – Michael Rabiger

Imagining Reality – Mark Cousins & Kevin Macdonald

Documentary for Moving Image

 

 

25108bc

 

I decided to move to London because in Portugal i couldn’t find a real job opportunity in my area, i was working as Graphic Designer Freelancer for 4 years, and the people that i was working for, they didn’t really value my work, and also they didn’t truly allowed me to be creative. I’ve been 2 times in London for holidays and what i saw is that the opportunities in my area are endless, so i came here basically pursuing a “dream”. I never let the people around me influence me on a negative way, but lately, i’ve been meeting a lot foreigns in London that just want to give up on wherever reason that brought them here. Everybody has different ways to see things, but in my point of view if you decide to leave your country looking for a better future, and if you move to a country that offers a lot of opportunities, going back to your country empty handed, is give up without a fight. I’ve always felt that there’s more to life than having a regular job, family and that’s it, we all going to die, but while you’re alive, do the best for you to have a joyful life in every ways. Pursue your passions, your goals, your interests and dreams, some people look at these things as not meaningful because “what matters is love”, but those are thing that makes you love yourself and not fall into deep depression seeking for Love.

I decided to do a Documentary about Success and Happiness, because always that i meet a person that want to go back to their country because they miss their friends and family or they feel like they’re here in London just to work and no fun, I try to change their minds with the true questions. What brought them here? You say you came here looking for a better future but you just want to party and be surrounded by people that want the same; you said you tired and you don’t like the place you’re working but you also don’t look for another job… etc.

So my target audience is this group of people, but… it can be for anyone else.

1200px-Southside_Wandsworth_interior_view_of_Central_MallIMG_0470

 

INTERVIEW WITH SARA MY COLLEAGUE

 

I had with a lot of people from different backgrounds and hear their opinion on Success, Happiness, luck and more subjects that might came up throughout the conversations. I’ve spoke with my colleagues of work, with my managers, with a lot of people from different stores on the Shopping Centre where i work.

There were days there i just go out with my camera and walk trough different areas of london to film and interview even more people, barbers, designers, street dancers, sometimes people on the train or underground that i just start a conversation with them about it, and it is an interesting subject so sometimes it was easy to start a conversation.

I’ve also interview my lectures who have been teaching for years now. I enjoyed quiet a lot having the long conversation with both of them, i recorded on my smartphone but sadly, it fell on the water and i lost the audio file.

 

IMG_0565

 

Secondary Research

 

 

 

 

 

 

As secondary research i watched documentaries about the subject, also research on well known artists, entrepreneurs and actors, because, society tend to look at figures of power and celebrities as inspiration because their lives seem “perfect”, and it was important to do a research on some cases and see how they made it to the so call Success and Happiness, and on some cases their stories are indeed powerful.

Jack Ma and Arnold Schwarzenegger i like their stories and i admire them a lot actually.

And i’ve also watched even more documentary films and interviews of a lot of people that helped me to put together a script.

 

Format, Genre and Style

 

After all the information i’ve gather, it was time for me to decide the style of my documentary.

 

 

 

 

 

I decided to do my documentary on Poetic Mode.
I’ve wrote a 10 pages script, and it was too long, both my lecture and my course leader read it, it was good, but it was way too long.

Documentary_Script

 

So I was researching and I stumble upon Poetic Documentary Mode, I watch a couple videos to have an idea of how is structured, how they tell the story on this mode, the visuals and sound, and I think it may be a good option for me to convey my message.

Storyline

 

I want to tell to the audience that, success and happiness is a road that is made together, happiness is the mother of the family tree of emotions, success are achievements, and on the road to success the person feel everything, from deep sadness to overflowing joy once accomplished the target task.

 

Structure and Mode

Poetic Mode is a documentary style were visuals and sound tell the story, my subject is Success and Happiness, and I’m thinking about film people doing different things, Working, exercising, playing sports, dating, eating, hang-out, night life, also emotions that convey happiness, sadness, depressions, joy (…). A lot of emotions and behaviours basically. I also will film animals and machines like cars, airplanes and so on. And I’ll put everything together mixed with a little bit of graphics that will describe those emotions in a colourful and abstractive way.

 

Inspiration

 

 

 

 

Planning

With all the material I already have, I will use a couple footage that I already hold, and I will goo out to record a couple more.

 

Storyboard

 

Storyboard_Documentary

 

Graphic Planing

I’ll need to use the 3D Stroke plugin from Red Giant or Plexus 2.0 to represent some symbols on my video, the part where i’ll be talking about what happiness means, i want to use 3D Stroke and then use some Kaleidoscopic style to create an abstract universe were i’ll be using different colours to change the mood in order to to achieve a tone that combines with the emotion that i will describe.

Galaxy_Creation

 

HERE IS THE FIRST DRAFT

Now i need the voice over and the background music, i was trying to do a earth zoom in effect, but i couldn´t instal Google earth.

 

FINAL PRODUCT

 

Self-evaluation

The documentary is done but it needs work, a bit of adjustment on the voice over, also the audio levels are a bit high in some points. I also think that I’ve fail to deliver the message is wanted, I needed a bit more footage and interviews.

I like the video, was my first time thinking a bit out of my box and as always using After Effects to create all graphics, it crashed around 3 times throughout this project but I had a lot of fun.

 

 

References

https://www.linkedin.com/pulse/20140330181609-203184238-success-happiness-think-about-the-most-successful-person-you-know

https://www.youtube.com

https://en.wikipedia.org/wiki/Documentary_film

https://vimeo.com/channels/documentaryfilm
In the Land of the Head Hunters

https://en.wikipedia.org/wiki/Nanook_of_the_North

https://en.wikipedia.org/wiki/Television_Newsreel

https://www.shutterstock.com/video/clip-19144735-stock-footage-the-optical-instruments-produced-by-the-bausch-lomb-optical-company-helped-the-united-states-army.html?src=rel/4091659:2/gg

http://www.mobygratis.com

Books

This Much Is True – James Quinn

Directing The Documentary – Michael Rabiger

Imagining Reality – Mark Cousins & Kevin Macdonald

Research Techniques for Documentary

We’ve been given 3 a new assignments, Researching Techniques, production of a Documentary and Production of a Advertising. the researching Techniques we could choose to include the research of the Documentary or the Advertising, i’ve chosen to put the research for the documentary.

 

25108bc

 

I decided to move to London because in Portugal i couldn’t find a real job opportunity in my area, i was working as Graphic Designer Freelancer for 4 years, and the people that i was working for, they didn’t really value my work, and also they didn’t truly allowed me to be creative. I’ve been 2 times in London for holidays and what i saw is that the opportunities in my area are endless, so i came here basically pursuing a “dream”. I never let the people around me influence me on a negative way, but lately, i’ve been meeting a lot foreigns in London that just want to give up on wherever reason that brought them here. Everybody has different ways to see things, but in my point of view if you decide to leave your country looking for a better future, and if you move to a country that offers a lot of opportunities, going back to your country empty handed, is give up without a fight. I’ve always felt that there’s more to life than having a regular job, family and that’s it, we all going to die, but while you’re alive, do the best for you to have a joyful life in every ways. Pursue your passions, your goals, your interests and dreams, some people look at these things as not meaningful because “what matters is love”, but those are thing that makes you love yourself and not fall into deep depression seeking for Love.

I decided to do a Documentary about Success and Happiness, because always that i meet a person that want to go back to their country because they miss their friends and family or they feel like they’re here in London just to work and no fun, I try to change their minds with the true questions. What brought them here? You say you came here looking for a better future but you just want to party and be surrounded by people that want the same; you said you tired and you don’t like the place you’re working but you also don’t look for another job… etc.

So my target audience is this group of people, but… it can be for anyone else.

Task 1 : Undertaking the Research

 

Primary Research

 

1200px-Southside_Wandsworth_interior_view_of_Central_MallIMG_0470

 

INTERVIEW WITH SARA MY COLLEAGUE

 

I had with a lot of people from different backgrounds and hear their opinion on Success, Happiness, luck and more subjects that might came up throughout the conversations. I’ve spoke with my colleagues of work, with my managers, with a lot of people from different stores on the Shopping Centre where i work.

There were days there i just go out with my camera and walk trough different areas of london to film and interview even more people, barbers, designers, street dancers, sometimes people on the train or underground that i just start a conversation with them about it, and it is an interesting subject so sometimes it was easy to start a conversation.

I’ve also interview my lectures who have been teaching for years now. I enjoyed quiet a lot having the long conversation with both of them, i recorded on my smartphone but sadly, it fell on the water and i lost the audio file.

 

IMG_0565

 

I also went to London comic con, it was for my for personal interest, but i had the opportunity to speak with a good number of people as well, people doing cosplay, illustrators and seniors game designers and animators of well stablished companies.

 

DEADPOLL COSPLAY

SAE INSTITUTE

 

The conversation with this variety group of people were extremely valuable and also talking with people from different backgrounds was very useful.

 

Secondary Research 

 

 

 

 

 

 

 

As secondary research i watched documentaries about the subject, also research on well known artists, entrepreneurs and actors, because, society tend to look at figures of power and celebrities as inspiration because their lives seem “perfect”, and it was important to do a research on some cases and see how they made it to the so call Success and Happiness, and on some cases their stories are indeed powerful.

Jack Ma and Arnold Schwarzenegger i like their stories and i admire them a lot actually ( talk about it ).

And i’ve also watched even more documentary films and interviews of a lot of people that helped me to put together a script.

 

Format, Genre and Style

 

After all the information i’ve gather, it was time for me to decide the style of my documentary.

 

 

 

 

 

I came up with a 10 pages script in order to document all the information i’ve gather. i was thinking on a combination of a reflexive documentary and performative documentary, but later on i decided to do on a Poetic Style.

 

Documentary_Script

 

 

i think this style may be more appropriate to convey my message because, my intention is to tell my target audience that although we must have good moments with our friends, family, romantic relationship, wether on a party or just going out, doing some sort of activity that in a way brings us joy, fulfilment and excitement, it doesn’t mean that someone out there, pursuing his dream, that on the accomplishment of each task, it won’t bring him the same joyful and fulfilment feeling.

I go out with my camera and i capture even more material, but this time, my intention was to capture emotions and behaviours.

 

KIDS PLAYING

SPORTS

NIGHT RUNNERS

 

Because happiness is the mother of the family three of emotions, so i will need to show a lot of human emotions, behaviours, and throughout the video use colourful graphic to describe a certain emotion.

 

 

 

 

Task 2: Assessing the Accuracy and Validity of the Research

 

Most of the information i’ve gather is useful and valid because it was primary research, it was me interviewing people directly about the subject.

The documentaries and interviews found on youtube, were things that on a way helped but i cannot say are valid, and that’s why i won’t use on the final project.

 

Task 3:

 

PRESENTATION OF RESULTS

 

Self Evaluation

 

Been a foreign in London and on a pursuit to make something of myself here, this research helped me a lot. I’ve learned a lot throughout this process, every conversation that I had with people from different countries and background taught me something, and on the process made my mind even more focused on my goal. It’s a shame I couldn’t find a very rich and successful person from London for me to have a conversation with, but still all the information that I’ve found online, the speeches and interviews from very successful people from around the world, were a very useful pieces for the project

 

References

https://www.linkedin.com/pulse/20140330181609-203184238-success-happiness-think-about-the-most-successful-person-you-know

https://www.youtube.com

https://en.wikipedia.org/wiki/Documentary_film

 

 

 

Task 2

On this assignment we we’re tasked to tell a storie with photos.

I still don’t know the story that i want to tell, i’ll take a walk tomorrow and take a number of photos to see if i can came up with an ideia.

At first i was very inspired by the pictures i was seen on this article.

A picture can really tell 1.000 words, and those photos don´t necessary need a discription, the photos itself tell the story, for example the brutal picture of the african man with the scar on his face, it can say that he´s been to a brutal treatment, or perhaps consequenses of an explosion. The who looks desperate for something at the right side, and the child runing happy towards the photographer inside of the car ( if i can say ).

If i could just capture still images like those and use on this assignment it would be a winner… but sadly it cannot be told like that.

 

14/05

I decided to express my daily routine in London.

While studying and working full-time, i have almost no time for me, but is a choice i made because i want to learn a new subject. Life is made about choices and although i’m not “enjoying” life at the moment, the time i spending investing on my education now, it will be worth it when i finish my degree.

 

Monday – Day Off

I usually rest on monday, because i work from Wednesday to Sunday, and sometimes i have to do double shifts on the weekend, resulting monday being the day i need to rest.

(PHOTO)

i also use monday to update my blog, keep my assignments up to date, and some projects of my own. if not too tired, i exercise as well.

( 2 or 3 PHOTOS )

 

Tuesday – Day Off

I start my day on Tuesday with exercise, usually from 6-7.30am or from 8-9.30am, it’s also the day that i go out and do something to catch air. Usually i go to museums, or take a walk in London, there’s so much to know about this city, i try my best to explore.

(COUPLE OF PHOTOS)

IMG_0464

IMG_0455

IMG_0431

IMG_20170220_145008

IMG_20170220_161143

IMG_0418

 

 

Wednesday to Friday – Classes and Work

 

Wednesday to Friday i have classes and go to work after.

(4 PHOTOS)

IMG_0439

IMG_0466

IMG_0467

IMG_0470

 

Self-Evaluation

 

References

http://resourcemagonline.com/2015/06/15-legendary-photographers-you-should-know/53625/

https://www.noupe.com/inspiration/photography/35-powerful-photos-that-each-tells-a-story.html

https://petapixel.com/2016/06/27/6-tips-telling-stories-photos/

TV Adverts – a critical review and analysis

Advertising it’s a “medium” of communication used to promote or sell products and uses various methods with the help of media to reach the public, radio, television, newspapers, posters, etc. Advertising began to be used many years ago, beginning with (…) that used (…), later in (…) the other means (…) began to be used.

 

The first TV ad was produced on 1941 by Bulvova Watch Co. and was about (…). It was an advert with structure of (…) and was produced in the form of (…) and had a big impact on society. And to this day it has evolved. From the years (…) to now that advertising is everywhere, posters, newspapers, outlets, Video displays, shop windows, TV, TV program intervals, most websites, social networks and even Applications.
TV advert it’s a planned strategy to make a message reach the public, usually a company that wants to sell or promote a product and hires a company or agency with media production services, and then pays the TV for a slot of a maximum of 40 Seconds, within the available daily period, and depending on the target audience, the Advert is presented on Television.
During the planning process, various details, the type of message, the target audience, the length of time and the style of production of the advertisement are evaluated.

 

Type of message

As the name indicates the type of message of an advert, is a persuasive way that the seller arranges to sell his product or to make known the positive point of the product. And the message type varies between:

Health

Fitness

self esteem

Advantage over other products

 

Narrative Structure

Narrative Structure is the way the media arranges to better convey the message. Basically is the way the story of the advert can be told, either on a humorous way or in a horror or dramatic way

 

Humor

Humor as the name employs, the purpose is to make the audience laugh.

Horror

On this advert, they make use of horror genre to convey a message in a more shocking way. This advert is about smarthphone promotions, and the promotions is so good that if the costumer miss out the opportunity will remember for the rest of his life

Animation

Animation is often used on tv advert, the term animation means a combination of 2D or 3D element on video to create scenes or impossible worlds.
On the advert bellow, Continente is a Portuguese hypermarket and uses their mascot, Popota which is a female hippopotamus, to promote their christmas collection.

 

Audience consideration and measurement

Audience measurement is the way broadcasters identify how many people are watching a certain programme, their relevant age, their occupation and schedules, by looking at demographs that represent the selected region.

Programm Profile

Broadcast Audience Research Board (BARB), is the uk source which television viewing is researched. The company develop ways of measure what audience is watching at their home.

Programme_Profile

 

Classification

The media also uses the The Standard Occupational Classification system, to define their targets. this allows the media to to market products directly to each specific social class depending on their media consumption.

class chart

 

Audience Measurement

Some audience measurement methods are:

Face-to-face interview

focus Groups

Questionnaires

 

References

http://www.barb.co.uk

https://www.bls.gov/soc

https://en.wikipedia.org/wiki/Advertising